With animation, the possibilities are endless. You don’t need to find a presenter, actors or a studio and you’ve got the freedom to be as creative as you like. There is the opportunity to use strong branding through the use of a unique character or visual elements. The format lends itself perfectly to humour and storytelling, both of which help engage viewers. And the simplicity of animation makes it very good at explaining complex concepts that your audience might otherwise have trouble visualising.